We spoke with a number of venture capital firms when we raised our first institutional round. From the beginning, the amazing thing was that, unlike the other groups we met with, the Activate team totally got our vision. They aren’t just a financial sponsor. Activate has been there every step of the way to support our leadership team as we built our product and our presence in the market. Everything that we do relies on our people. Activate has helped us think through the human capital side of our business and how to expand our team to ensure our success.